Dear Apple,

On January 9, 2007, you turned to mobile phone world on its head when you introduced the iPhone. Sure, there had been touchscreen phones around for years prior, but you did it right. No stylus, full internet browsing capabilities, MP3 player, and a phone, all on a device that was one giant touchscreen. We were impressed.

Yesterday, you unveiled the iPhone 5. I have one word for you:

Meh.

With each new generation of iPhone, I get less and less enthusiastic about it. The original iPhone was so impressive because we had never seen anything quite like it. It's understandable to release the next couple generations with nothing more than upgrades, but after 2 or 3 versions, it's time to innovate again. To impress us again. The iPhone 4 had a retina display and a new shape. The 4S had Siri. The iPhone 5 is.... taller. It's just not enough to impress me anymore, because it feels like you have ridden the iPhone wave too long and are now playing catch-up to Android.

iPhone has pull down notifications... Android had it first. It now has built-in panoramic camera option... Android had it first. You have included a 4G LTE antenna... many Android phones have had it for over a year (speaking of which, I hope you enjoyed suing Samsung, because now the shoe is on the other foot). But at least the new iPhone has NFC and a universal micro-USB charging slot....... oh.... wait..... no it doesn't. You're still playing catch-up.

So yes, you may do everything you do very well and make it very pretty... but if you arrive at a party right before everyone leaves, does it matter what you wore?

Quick update:
I just saw this. This is another issue I have with the iPhone line. If you built something great, and wanted people to buy it... wouldn't you make it visibly different from the previous version?